Your Culture Is The Driving Force Behind Digital Transformation

Digital Business Transformation

When you think of culture and digital transformation (Dx), what is the first thing that comes to mind?

Other than the fact that the term ‘digital transformation is overused and overhyped.

There is a common misunderstanding that Digital Transformation  involves simply installing a new technology platform. In addition, many people believe that DX is simply rolling out new software or hardware,  and then everything in your business will miraculously transform around it.

But digital transformation requires more than just new technology innovations. It demands a fundamental change in the way you look at your business.

Customers have demanded this transformation.  They expect higher quality services delivered fast, on any device, and wherever they are.  So, embracing digital transformation is no longer an option.

The driving force behind any transformation will come from your people

As a leading IT and technology provider in the Twin Cities, we assist organizations like yours to digitally evolve. And we have been driving that transformation for over 25 years. As a result, we understand that the term digital transformation is overused.

But that being said, when you look at Dx in the best light and realize that it is not all about technology. Instead, it is about creating a culture that leads the way, showing you how to achieve outstanding results…and, more importantly, how to measure them!

This article gives you ideas on achieving breakthrough performance by focusing on people and culture. Because ignoring culture is a sure-fire way to fail with digital transformation.


Will your culture support Digital Transformation (Dx)?

Do you have a culture that will support digital initiatives?  Ask yourself these questions:

  • Is your leadership team actively engaged with your customer’s experiences.
  • Are you focused on identifying and uncovering new solutions to improve that experience?
  • Are these new solutions shared with your entire organization?
  • Collaboration: Are your teams collaborating and working together to drive these digital projects?
  • Are you agile and make decisions quickly?
  • Do your employees feel empowered to make decisions within their own departments?
  • Are you willing to let go of old habits to support digital transformation?


5 ways to use culture to drive Dx

  1. Look outside, not inside

Encourage your team to look outward, and engage with customers, partners, and vendors to help create new solutions


  1. Delegate instead of trying to control

Successful cultures spread decision-making throughout the entire organization.


  1. Take some risks: courage over caution

New technology is always risky. Encourage employees to fail fast and learn.


  1. Take action, and plan less

A digital culture takes speed and continuous updates.


  1. Remove obstacles and barriers

Stop creating silos across teams and technology.  Make sure technology is helping, not hindering, and always use metrics to measure it.  Everyone on the team has their piece of the customer journey and experience.



Emerging technologies make a massive difference to your bottom line. But only by changing people and creating a culture that rewards action and communication.  And only by embracing a culture where all employees contribute and are valued, will you use culture to drive  digital transformation successes.

Here are some related articles that may help …

How Digital Transformation (Dx) Impacts The Customer Experience?


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