Azure vs. AWS vs. Google Cloud: What’s Best for Your Business?

Azure vs. AWS vs. Google Cloud

Selecting the right cloud service provider (CSP) is essential for any business aiming to leverage its benefits. The selection depends on your business’s specific needs, current setup, and future plans. The three primary players in cloud computing— Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP)—are market leaders with a total of 66% market share, each offering unique capabilities. 

This blog provides an in-depth comparison of the key features of Microsoft  Azure vs. AWS vs. Google Cloud to help you make an informed decision. Whether you need integration, scalability, or advanced analytics, this guide will help you find the best option for your business. 

Cloud Service Providers: The Market Leaders 

The cloud market is highly competitive, with many players offering custom solutions tailored to every business. The top three cloud service providers are: 

  1. Microsoft Azure: Microsoft Azure, originally known as Windows Azure, was introduced officially in 2010 by Microsoft. It seamlessly integrates with Microsoft products and services and provides a platform for creating, testing, and deploying applications. Integrating with Microsoft’s products helps Azure users quickly transition their on-premises services to the cloud. Azure cloud applications include services like computing, analytics, storage, and networking. In addition, Azure is renowned for its hybrid computing services.
  2. Amazon Web Services (AWS): One of the pioneers in cloud computing, Amazon launched AWS in 2006 for its e-commerce venture. It is the most mature and widely adopted cloud platform, with many features. AWS provides over 200 services, including computing power, database management, storage solutions, and networking capabilities. With a robust global network of data centers, AWS ensures stability, availability, and scalability.
  3. Google Cloud Platform (GCP): Released in 2011, GCP leverages Google’s expertise in big data, machine learning, and AI. Despite arriving later than its competitors, GCP is rapidly gaining ground in the cloud market. Offering advanced features like serverless computing and data analytics, GCP also provides hosting services such as website hosting, domain registration, and content delivery. 

Azure vs. AWS vs. Google Cloud at a Glance

Here’s a bird’s eye view of the key features of these three cloud platforms:

ServicesAzure offers a comprehensive suite of virtual machines (VMs) and serverless computing options tailored for various workloads and functions, boasting many cloud platform services.AWS provides over 200 services, from basic infrastructure to advanced machine-learning tools.
GCP provides best-in-class tools for big data, AI/ML, and custom VM resources through its Google Compute Engine.
Targeted for Azure proves exceptionally suitable for businesses leveraging Microsoft Windows servers, SQL Server, and other Microsoft applications.AWS targets application providers and software vendors seeking Google Cloud hosting solutions for their applications.GCP is more suitable for businesses needing more infrastructure scalability.
SpecialtyAzure excels in hybrid cloud applications and facilitates seamless transitions to the cloud, making it the preferred choice for many enterprises.AWS is more generic in terms of its services.

GCP invests regularly in cutting-edge technologies and offers more targeted AI and ML services.
PerformanceBoasts super-fast performance with Azure SQL Managed Instance for SQL Server workloads.High speed due to global data centers.Delivers high-speed performance due to its extensive network of global data centers.Has high throughput and load-balancing features.
PricingThe pricing is competitive and cost-efficient for specific computing services.More affordable for some computing services.More expensive for certain computing services.

Key Considerations for Choosing a CSP

Consider these features of cloud platforms before deciding what’s best for your business. 

Key ConsiderationsAzure AWSGCP
Computing resources Virtual Machines (VMs)Azure Functions (serverless computing)PaaS, FaaS, SaaS, etc. services and moreAmazon EC2AWS Lambda (serverless computing) and moreGoogle Compute Engine for VMsGoogle Cloud Functions (serverless computing) and more 
StorageBlob, Queue, File, Disk storages, etcVarious storage services – S3, EBS, EFs, Snowball, etcCloud storage, Persistent disk
Data Centers 100+ worldwide200+ globallyLess than AWS and Azure, but data centers spread across the Americas, Asia, Australia, and Europe
PricingPay-for-use Discounts are available via reserved VM instances and Azure Hybrid Benefit plans.Free ingress and egressPay-for-use with different pricing structures based on capacity needsDiscounts are offered via AWS saving plans and reserved instancesIngress costs are free, while egress incurs costsPay-for-use with custom plansDiscounts offered via committed use contracts 
SecurityAzure security centerAWS security hubCloud security command center
IntegrationVM enginesKubernetesDockerAzure DevOpsDocker, Kubernetes, and VMwareDevOps tools like AWS Code DeployDockerKubernetesFunctions
SupportBasic, Standard, and Professional Basic, Developer, Business, and Enterprise Basic, Standard, Enhanced, Premium

Selecting a Cloud Service Provider

When comparing Azure vs. AWS, consider aspects like integration with existing tools, scalability, and specialized services. Keep the following factors in mind when selecting the suitable CSP for your business:

  • Extent of services 
  • Performance, availability, and scalability
  • Level of support
  • Third-party integrations 
  • Developer support
  • Security features
  • Cost and flexible pricing models

Real-World Use Cases

Here’s a sneak peek into some of the use cases of these cloud platforms:

NetflixAirbnbNASAAdobeDellCoca ColaSpotifyIntelYahoo


Choosing the right cloud service provider depends on your needs, budget, and future applications. In summary:

  • Azure is ideal for businesses using Microsoft products and hybrid cloud solutions.
  • AWS is best suited for an extensive range of applications.
  • GCP is great for enterprises that need data analytics, AI, and ML.

Get More with Our Managed IT Services

Whether you’re considering Azure, AWS, or Google Cloud, it’s important to thoroughly research their features and service offerings. For further assistance and step-by-step guidance on choosing your CSP, consult IT Solutions Company Imagine IT today. With our comprehensive range of managed IT and Microsoft services, we serve as your one-stop shop! 

Thank you for your referral!